The forward-thinking styles come from a history of eager adaptation to modernity in these countries, and the unique styles of modern Asian fashion actually have their roots in 19th Century attitudes. After Japan was first opened to the West, Japanese fashion combined the trends and styles of foreign labels and markets with traditional culture and trends, an attitude which continues today. Often this clothing is homemade with customisation added by the wearer. These highly adaptable styles of clothing are often referred to as Japanese Street Fashion, and are now chronicled by a number of websites.
Much of the Asian fashion you will find on such websites stems from Japan, where many different styles of clothing exist. Street fashion includes such styles as Lolita (looking like a young girl), Gyaru (girly-glam) and Bosozoku (inspired by manga and anime). Recent trends have leant towards doll-like and fantasy elements being introduced, for instance dolly kei and fairy kei fashions, whilst Japanese hip-hop is also increasingly influential.
The immediate influence of these various Japanese street fashion styles is felt in China, Korea, Hong Kong and Taiwan. The West Coast of the United States is also receptive to the trends. As a result, these surrounding countries share many similar styles and trends, though in the nature of street fashion they are suitably adaptive. In Hong Kong, for instance, where business is paramount, styles tend to be more conservative.
In addition to these more locally influenced countries, Asian fashion is increasingly popular on the global market. Famed Japanese fashion designer Rei Kawakubo, founder of brand Comme des Garcons, has played a large role in the fashion industry since the 80s, and worked with the likes of Louis Vuitton and high-street retailers H&M. In addition, easy access to Asian media, such as films and anime, has made Asian fashion more popular in Western society.
What makes Asian fashion so popular is the sheer originality of the designs. Consumers are encouraged to customise their own clothing, and as a result outfits can look incredibly diverse. Asian clothing has potential for a lot of personality, with each sub-category relating to certain principles. These fashions instantly make a wearer part of an identifiable movement. For instance, cult kei, another modern style, uses a range of distinctive religious iconography.
Another reason Asian fashion is so popular is that online markets makes it easy to acquire for consumers all over the world. Bidding sites such as eBay are heavily populated by international sellers giving access to new trends and original designs. A quick online search for Asian fashion, Korean Fashion, Japanese fashion will bring you directly to trending markets. By shopping for these fashions online, you can be sure to be at the forefront of emerging styles, at affordable prices. User reviews are abundant to ensure that you buy quality products, so even when ordering from halfway around world you can be sure of a good deal.
You can also gain access to ever-evolving original designs by visiting custom online markets where users from all over the world design their own clothing to sell. Beyond purchasing clothing, the internet allows users to critique designs, comment on each others’ clothing and increasingly share and combine their fashions.